Mary E. Maloney, FACHE’s Post

So how do the “hows” work in a Brand Declaration? I’ve been talking a lot in the LinkedIn group for members of our Mastermind Sphere of Influence (SOI) about the value of declaring your brand using our one-page Purpose-Why-Hows Brand Declaration. Several people asked about the "hows", so I’m sharing a PDF with several examples. A Brand Declaration is a leadership imperative, a clear and powerful statement that consists of three parts: 1 Your Purpose: why you exist to serve 2 Your Why: at what you are the best in the world, and the transformation you facilitate when tapped into your zone of genius/your strengths. 3 Your Hows: These are your non-negotiables. In the absence of your hows, you cannot create an impact. Start with an action word. Up to nine is the best practice. Think of your Brand Declaration as the True North Guide for your personal brand. It will help you make mission-critical decisions about who you want to become, and empower you to say "no" gracefully to people and opportunities that are not on-brand. And your hows, when you look at them every day like I do, will remind you of the way you want to behave that sets your floor for how you do things. What are your non-negotiables? One of mine is “Play big. Stand tall.” Feel free to drop one or more of your Hows in the comments for feedback. Join the Mastermind Sphere of Influence (SOI), a group of like-minded leaders committed to helping each action the burning initiatives relevant to their executive personal brands, gathering every Wednesday at noon EST. Learn more and sign up here! https://lnkd.in/ehZbAf6a  #brandonpurpose #riseabovethenoise  #messagingmatters  #welcomereinvention #executivepersonalbranding #brandleadership #revealinggenius #thegreatworkofyourlife

What makes a brand truly unforgettable? Have you ever wondered how some brands manage to stay top-of-mind effortlessly? 🤔 Building an unforgettable brand goes beyond visibility; it’s about creating an omnipresence that resonates with your audience at every touchpoint. This article delves into the art of omnipresence, offering strategies to keep your brand memorable and impactful in a crowded marketplace. Written by DOC MURPHY, Success and Leadership Coach #Branding #Omnipresence #MarketingStrategy #PersonalBranding #BusinessGrowth #BrandAwareness #BrainzMagazine #Leadership

Unlock Your Promotion Potential: How to Be Seen as Leadership Material In today's competitive world, it's more important than ever to have a strong personal brand. Your personal brand is your reputation, your image, and the way you are perceived by others. It's what sets you apart from the crowd and helps you achieve your goals. But how do you create a strong personal brand? How do you make others see you in the way you want them to? The answer lies in image crafting. ( https://lnkd.in/dksRsCWX) #Leadership #Promotion #Potential #brand #goals

How can brands turn challenges into competitive advantages? Effective brand positioning starts with owning your narrative. What seems like a weakness can often become your greatest strength when reframed with intention and creativity. By leveraging authenticity and focusing on unique value, you can position your brand to thrive in a competitive market. What’s one way your brand has turned a challenge into a strength? #8FigureFirm #BrandPositioning #MarketingStrategy #BusinessGrowth #Leadership Brandon Novak Valeria Torres

How can you expect customers to love your brand until your own people do? A brand that wins is a brand that's loved from the inside out. 😎 It's loved by its leaders because the brand is so crystal-clear on who it is and what it stands for that it attracts the right customers and employees, aligns the team around what matters most, and renders competitors irrelevant. 😍 It's loved by its employees because it tells a brand story they can see themselves in. A story that they’re proud of and they believe in. A story they own and love to share with contagious enthusiasm. 🤗 And it's loved by its customers because it makes a promise so magnetic and delivers an emotional experience so true, meaningful, and different that they can’t resist it. Unrelenting consistency keeps them coming back for more — and inspires brand devotion they can’t help but talk about. Today's employees and customers alike demand nothing less than brands that earn their love. If you're not creating brand champions inside your organization, you'll never create raving fans outside of it. Ready to create brand champions at every level? Reach out. #branding #brandbuilding #brandstrategy #leadership

ATTN: BRAND LEADERS. Don't hate me, but here’s how I see it. Bold Vision + Clear Traction = Extraordinary Branding TRUST ME. I believe in bold vision— but to me— vision also has to be a bit weird. Having vision without being wierd doesn't shake the tree. It doesn't stand out. Its more white noise. In other words, what's niche? Niche is not trying to be everything to everyone. It’s about leaning into what makes you unique and standing out because of it. Niche is a Wes Anderson film—unmistakable and unapologetic. It’s a brand that knows exactly who it’s for and who it’s not. Niche is embracing the quirks, the edges, and the things that make you DIFFERENT in a friggin’ crowded marketplace. Vision alone—whether bold or weird or incredible—will NOT get your brand there. Strong Branding is connecting what’s possible (bold vision) with what’s next (clear traction). Brands will break through when they have the courage to go full send, taking their bold, maybe crazy vision and leading with confidence. This helps them solve real problems, with clarity and purpose. Branding is simple at its core, but don’t confuse simplicity as something that is timid, cautionary, or hesitant. It’s boldness, and boldness sometimes means embracing something some people might, well, hate… #branding #leadership #boldvision #weirdisgood #strategicgrowth #brandbuilding #creativity #nicheshitup

🚀 Recently I viewed a killer convo between Omar Eltakrori & The Salesgirls on building your personal brand—couldn’t agree more! 💡(check out the short below) Here’s my take: 1️⃣ How you show up daily shapes how people remember you. 🔑 2️⃣ I aim to be known as someone you want to be around—always driving positivity, even when fires need putting out! 🔥 3️⃣ Positive pursuit is my mantra, keeping things upbeat despite the chaos. If you’re not following Omar yet, you should! 🙌 What matters most to you about your personal brand? https://lnkd.in/gxm2KEsz #PersonalBrand #PositivePursuit #Leadership #GrowthMindset

🌟 Did you know that your personal brand or reputation is your most important professional asset? According to Harvard Business Review, it's fragile yet invaluable. Just look at Coca-Cola, whose brand is now worth over $100 billion dollars thanks to their significant investments in its development. But here's the good news: you don't need billions to build and protect your personal brand. In fact, there are simple daily actions you can take to enhance it. 🎥 In this 5 minute video, Ali delves deep into the world of personal branding. Whether you're a seasoned pro or just starting out, we've got you covered with invaluable insights and practical tips on how to create and sustain a personal brand. Watch until the end to equip yourself with everything you need to know to elevate your professional presence. https://bit.ly/49BTiHI #TheColinJamesMethod #communication #business #leadership #influence #personalbrand #reputation

Brand building is key for growth. We get it — CEOs and COOs don’t always. Ben Francis was brave enough to let Elfried Samba go all in on brand—and it paid off BIG. But not every leader is as bold. It’s not their fault—measurement has failed them. ThisThat changes the game. We measure exactly how brand drives growth—and show you how to push it even further. We empower brands to grow fearlessly. #BetterBrands #LiftInfluenceFearlessly

Building Brand Trust: The Foundation of Brand Success As professionals, we know that building a strong brand is crucial for business success. But what's the secret sauce that sets top brands apart? It's brand trust. When customers trust your brand, they're more likely to: - Stay loyal, even in tough times - Recommend you to others - Forgive occasional mistakes - Advocate for your brand - Embrace new innovations and growth Investing in brand trust pays off in the long run. It fosters a loyal customer base, drives word-of-mouth marketing, and gives you the freedom to innovate and grow. So, how can you build brand trust? - Deliver on your promises - Be transparent and authentic - Show a genuine commitment to customer needs and values Build brands that inspire trust, loyalty, and long-term success! #brandtrust #customerloyalty #brandreputation #longtermgrowth #marketingstrategy #businesssuccess #leadership